When it comes to multiple Christmas cards, to send or not to send is the main question. If you want to get in touch with clients and show you care, obviously, you do want to send multiple Christmas cards. Now that the choice of sending multiple Christmas cards is settled, it is time to determine who to include on your list, what kind of card to choose and how to address the envelope.
There are lots of reasons for sending multiple Christmas cards. You might want to enhance your current business relationships, attract new customers, remind old clients that you exist or simply show appreciation to those who have faithfully supported you during the year. What is obviously a well-meaning gesture can actually offend the people you want to impress when it is not done properly with multiple Christmas cards.
The first place to start is with quality multiple Christmas cards to show that you value your clients and colleagues. Skimping on your selection can be interpreted in a number of ways. Your recipients might take it as a sign that business has not been good or that they aren't worth a little extra investment on your part.
Make sure your list is up-to-date with correct names and current addresses. If you do this on a regular basis, it does not become a dreaded holiday chore. As you gain new clients and contacts throughout the year, take a few minutes to add them to your database and mark them for your greeting card group. This way you won't overlook anyone or embarrass yourself by sending the card to the old address.
Sign each of your multiple Christmas cards personally. Even if you have preprinted information on the card such as your name - which is an impressive detail - you need to add your handwritten signature. The most elegant cards should still have your personal signature and a short handwritten message or greeting. Sound like a lot of trouble? If the business or the relationship is worth it, so is the extra effort. This is your chance to connect on a personal level with your clients and colleagues.
Take the time to handwrite the address as well. If you are ready to throw up your hands at this point and forget the whole project, then have someone else address the envelopes for you. Whatever you do, don't use computer-generated labels. They are impersonal and make your holiday wishes look like a mass mailing. You may save time and even money, but lose a client or a business associate in the process.
You may mail your multiple Christmas cards to the home if you know the business person socially. Be sure to include the spouse's name in this instance. The card is not sent to both husband and wife at the business address unless they both work there.
Whether you are addressing the envelope to an individual or a couple, titles should always be used. It's "Mr. John Doe," not "John Doe," or "Mr. and Mrs. John Doe, rather that "John and Mary Doe."
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